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What Is SEO and Why Is It So Important?

What Is SEO and Why Is It So Important?

SEO or Search Engine Optimization is an important element to any company, and it is something that company owners worldwide are seeing to it for their websites. Not only is it helpful to bring in more business now, during this economy, but it is almost essential nowadays to have a web presence simply to pull through as a business! Although SEO can be a blurred subject at first, it is still essential to school yourself about it straightaway and jump on the bandwagon now because it is an element that no business should neglect.

What is search engine optimization (SEO)?

SEO is the term used for optimizing a website so that it displays up on the search engines (Google, Yahoo, Bing, Etc) when someone seeks for a keyword phrase that is related to their site. If you have a website that is a Chinese Restaurant in Curacao, you would for sure want your site to show up on top when people search for it or anything related, correct?

search-engine-optimization

If your website isn’t there, then your rivals websites will surely be there, and then you can miss out on the traffic and therefore lose money. Why leave money on the table when such a Massive share of the market is searching the internet to find practically everything they want? And why hand over the targeted traffic to your competition?

There are a couple of ways to turn up on the first several pages of Google, Yahoo, etc. One of those ways is to do PPC advertising where the business owner pays Google each time somebody clicks on their sites listing. This lets them turn up on the first page (depending on how much they’re ready to spend), but it can be extraordinarily pricey and in numerous cases not profitable. Likewise, a lot of people choose not to click on the results that they recognize are “paid for” and “sponsored” advertisements.

SEOThe more desirable way to place in the search engines is to rank “organically” or naturally, without paying for any clicks and without paying a dime anytime somebody clicks on your search result. This results in a long-term stream of “laser targeted” traffic to your website (since the only visitors who discover your site are searching for something related to it) which will turn into subscribers and eventually customers. Remember: Traffic is Money!

This is accomplished by optimizing your website for distinct keyword phrases that have been proven to have a sufficient search intensity, constructing ‘in’ links to your website, formulating the proper anchor text and to be sure you have clean HTML code, etc. It will take hiring an SEO expert to come and give you a consultation as to what your web site needs and what it already has, as well as if there is anything you may be doing wrong that is penalizing your website or preventing your site from showing on Google, Yahoo, etc.

SEO is a long term investment with stunning effects and ROI’s. It is also required for any business — large or small — to invest in having a presence on the internet as well as other online marketing services including SEO, video marketing, list building, email marketing, article marketing, blogging, link building, social marketing and more. Simply look up Smart Spider for online marketing Naples and ask them to give you a consultation or a basic summing up of what you require doing to your website to make it work for you and make you more revenue. By constructing your site more search engine friendly, you will be guaranteeing long-term success for your business.

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Murphy Jones

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